A Study for Adoption Intention of Smart Wearable Devices:From the Perspective of TAM

• Main Authors: Chou, Chia-Hsin, 周家興
• Other Authors: Chang, Hui-Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/28812670746115612715

碩士 === 國立臺北大學 === 企業管理學系 === 104 === This study refers relative advantage and complexity of innovation diffusion theory (IDT) to explore behavior intentions of consumers on the basis of technology acceptance model (TAM). The main content includes the effects of perceived playfulness on attitude to behavior intentions, which may have influences to behavior intentions with subjective norm. This study collects data from respondents included users and nonusers of smart wearable devices through online questionnaires, and adopts Hierarchical Regression analysis to verify the reserch hypothesis. According to the results of the empirical analysis: (1) As to the usage of smart wearable devices, if the playfulness is high, operability is easy to use and easy to understand, and contribute to the working performance, it will positively affect consumers' attitudes. (2) A simplified user-friendly operability will make consumers think that will help their working performance. (3) If consumers family and friends highly recommended, it will positively affect its adoption intentions. The positive attitude of the consumer reviews, as will positively affect the intent of its use. And according to the results, the conclusions and the practical implication are discussed.