Exploring Consumer’s Netizenship Behavior– Empirical Study of Social Commerce Websites
碩士 === 國立臺北大學 === 國際企業研究所 === 104 === The aim of this study is to find out how to integrate consumer and firm resources to create value for the individual consumers. Through the perspectives of social capital theory and social exchange theory, both resources are integrated to induce consumer citizen...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m9sh42 |