Customer Engagement on Social Media Advertising: Antecedents and Consequences
碩士 === 國立臺北大學 === 資訊管理研究所 === 104 === With the rapid growth and development of social network services, companies largely increased their advertising budget on social media advertising. Social media advertising has attracted lots of attentions for marketers and researchers. However, very few past...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ktg73z |