A Study on Purchase Intention from Brand Awareness - Using Perceived Price and Perceived Quality as Interference Variables
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 104 === Tile adhesive, a specific product of functional dry mortar for building industry in Taiwan roughly estimated with a 3 billion output value every year. However, the quality of this particular product is worth investigating due to an outdated Chinese National...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2qhrsw |