Exploration on Business Strategy of State-Owned Company from the Balance Scorecard Perspective: The Case of Taiwan Tobacco & Liquor Corporation

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 104 === Taiwan Tobacco & Liquor Corporation (TTL) adopted the balance scorecard method fifteen years ago to help its implementation of company strategy with a few progress. However, strategy implementation in recent years has become a problem, and market shares o...

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Bibliographic Details
Main Authors: Hsiu-Erh Lai, 賴秀兒
Other Authors: Ming-Hong Lai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/sj8886