The study is based on Taiwan and China about using different names for real estate.-based on Taipei and Shanghai city.
碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 104 === As a name is to an individual, so is an estate name to real estate, which shapes people’s first impression and which even exerts direct influence on the performance of the series of advertisements that follow. An estate name expresses its internalized connota...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/s86jay |