Why people want to buy smartwatches?Perspectives from software, hardware, design, and value
碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 104 === The research goal of this study is to explore the factors influencing the intention to pay for smartwatches. The present study proposes a framework based on theory of reasoned action (TRA) from the perspectives of software (interface convenience and perceived...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xrn5jb |