Establishing Shopping Well-being Index and Analyzing Shopping Well-being

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 104 === Shopping is an indispensable activity in our daily life. With changes of the business environment and the rise of consumer awareness, consumers have begun to seek a sense of well-being in addition to satisfaction of material needs when they visit a shopping m...

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Bibliographic Details
Main Authors: Kuan-Yu Chen, 陳冠妤
Other Authors: Yan-Kwang Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/nfx586