O2O Business Strategy for the Transformation of Print Media
碩士 === 國立臺灣大學 === 工業工程學研究所 === 104 === Media in Taiwan are currently in the midst of a period of transformation that is designed to respond to changes in the media environment and among user audiences. Spending on advertising in print media (i.e., magazines and newspapers) fell by an average of more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26704136222937180899 |