The Study of Word-of-Mouth Marketing: an Example of LASIK Surgery of the Universal Eye Center
碩士 === 國立臺灣大學 === 公共衛生碩士學位學程 === 104 === The Word-of-mouth marketing (WOM) has been considered one of the most effective methods for medical institution. The postoperative satisfactions through the patients’ WOM referrals are the vital methods in customer royalty marketing of the healthcare industr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qv5qb8 |