Selection, Rejection, and Construal Level on the Attraction Effect
博士 === 國立臺灣大學 === 商學研究所 === 104 === The attraction effect refers to a situation in which adding an inferior alternative to a choice set increases the share of the relatively dominating alternative. This re-search posits that decision task type affect the attraction effect. People usually seek justif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07607783196552911624 |