Effect of Negative to Positive Mood Shift and Bias Correction on Product Judgment: Utilitarian and Hedonic Evaluative Orientation
碩士 === 國立臺灣大學 === 商學研究所 === 104 === The study intends to analyze the effect of mood bias on product attitude. To be exact, how mood biases influence the dirction and magnitude of correction under different mood shifts. This research predicts that in the circumstance that consumers are aware of mood...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pmr844 |