The Study on the Enabler of Omni-Channel Retailing from Consumer Perspective
碩士 === 國立臺灣大學 === 商學研究所 === 104 === With the prevelance of smart phones and mobile network as well as the technological improvement of both mobile payment and big-data analysis, it is the so-called “Omni-Channel Retailing” era. In different purchasing phases, consumers prefer to combine multiple on-...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86979920338093776966 |