The Influence of Customer-Directed Employee Extra-Role Behavior on Customer Gratitude
碩士 === 國立臺灣大學 === 商學研究所 === 104 === Customer gratitude has long been considered the emotion core of reciprocal behaviors. Past research regarding customer gratitude mainly focused on long-term customer relationship marketing initiated by service firms. Even though recent studies have brought custome...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33550762237881130394 |