Marketing Capability Index－Taking One Funeral Company as an Example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === The main concepts of this research are based on the theory of organization capabilities as well as Day’s (1994) theory of market orientation. This study builds and analyzes Marketing Capability Index, and then develop a useful and adaptable tool to measure ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z33n2y |