The Economic Value of Sports Goods'' Endorsers-An Example of Jogging Shoe
碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === The general public has gradually involved in exercising with the ongoing trend, which results in the rise of sales. Therefore, lots of corporates invest money to go for this market by hiring celebrity endorsers. With the following above, this article will confi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5d55n7 |