The Analysis of Facebook Users’ Individual Differences, Brand Information Disclosure Behavior, and Their Construction of Self-concept

碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === With the coming of “Net Generation”, “Social Network Sites” (SNSs) has become indispensable for people to fulfill their needs to exchange information and to socialize. The construction of self-concept has therefore, been extended from offline to online world. T...

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Bibliographic Details
Main Authors: Min-Hsi Tsai, 蔡旻熹
Other Authors: 黃恆獎
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/63418063480784848497