The Analysis of Freemium Model: Application of Flow Theory and Theory of Planed Behavior
碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === Since the recent development of e-commerce, the freemium model currently has become a popular and important business model in the market of software and application. However, in the freemium model, the customers who can accept the feature of free versions are...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4hbfj5 |