A Case Study on the International Co-Creation Model in the Yacht Industry

碩士 === 國立臺灣大學 === 國際企業管理組 === 104 === The vast majority of the yacht group in the world outsources the yacht design and manufacturing part, and is only responsible for project management and marketing. However, based on a case study on a Taiwanese Company, we explore the possibility of establishing...

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Bibliographic Details
Main Authors: Janus Huang, 黃鵬霖
Other Authors: Ji-Ren LEE
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/05144554909720131461