A Case Study on the International Co-Creation Model in the Yacht Industry
碩士 === 國立臺灣大學 === 國際企業管理組 === 104 === The vast majority of the yacht group in the world outsources the yacht design and manufacturing part, and is only responsible for project management and marketing. However, based on a case study on a Taiwanese Company, we explore the possibility of establishing...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/05144554909720131461 |