Users'' Purchase Intention on Online Music Streaming Platforms - A Case Study of KKBOX and Spotify
碩士 === 國立臺灣大學 === 新聞研究所 === 104 === The popularity of internet and the emergence of MP3 and mobile devices change the people’s habit of listening to music. The declining of physical record sales these years makes an impact on global music industries. However,these technical changes also make the tra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p2v8f6 |