Examine the Impact of Customer Experience and Shopping Value on Satisfaction in Online Purchase Context
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 104 === Recently, both physical and online store care a lot about customer experience. Customer experience means that the internal and subjective response customers have to any contact with various components of company’s offer including product and customer service. I...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64551626188443154847 |