Exploring the Brand Image of PX Mart in Tainan Sinying Area- An Application of Zaltman Metaphor Elicitation Technique
碩士 === 國立臺灣大學 === 農業經濟學研究所 === 104 === Brand is a very important intangible assets of an enterprise. The development of the brand can expand the business, not only in terms of tangible profits, but will also create a higher market value. Business competition has increasingly blurred in recent y...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55camb |