Foreign Retailing Enterprise O2O Study – A Case Analysis of Carrefour China

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === Traditional retailers are facing challenging economic environment. The biggest competition is not from retailing industry competitors, but from the Internet. The emerging of Internet like a hurricane flattens all industries and enables everyone to stand on...

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Bibliographic Details
Main Authors: Wei Dai, 戴瑋
Other Authors: 陳俊忠
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/3q78dc