Foreign Retailing Enterprise O2O Study – A Case Analysis of Carrefour China
碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === Traditional retailers are facing challenging economic environment. The biggest competition is not from retailing industry competitors, but from the Internet. The emerging of Internet like a hurricane flattens all industries and enables everyone to stand on...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/3q78dc |