Research on Brand Experience Strategies of Direct Selling Enterprise— A Case Study of NU SKIN Enterprise

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === The first direct selling company Nutrilite was established in California in 1945. Direct selling thus began as a unique Business model. Nutrilite was founded by a partnership of a salesman and a psychologist. They created a unique sales compensation plan...

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Bibliographic Details
Main Authors: Hui-Lin Chiang, 姜惠琳
Other Authors: 謝明慧
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/a9qt4u