THE IMPACT OF MODEL / ENDORSER GENDER AND BOOKLET LANGUAGE ON PURCHASE INTENTION: A CASE OF INDONESIAN BATIK
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Indonesian young generation nowadays gives a lot of attention towards their appearance in everyday life because what they wear is representing them in society. Current fashion studies generally focused on North American or European consumers, while the South Asi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72041611926955139320 |