Effects of Brand Nickname on Consumer Behavior:Trust, Interest, and Purchase Intention Analysis
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Since the rising of the Internet, the channel of communication has been changed among human beings. People used to communicate with others face-to-face however people now get news through the Internet. Nevertheless more and more people share their own ideas and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/z47w7r |