Consumers’ Acceptance of Photo-sharing Based Social Media Marketing-A Case Study on Instagram
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === As consumers make purchase decisions, they normally run through a series of evaluations and seek for helpful information on the Internet. They also search information on social media, including Instagram, which has been rising up since it was released. According...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hqrrjv |