The Factors of Online Word-of-Mouth Formation on Nonprofit Products: The Moderating Effect of Endorser
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Non-profit organization is occupied an important status in current society, it provides the services which government or enterprise does not serve. With the increasingly serious situation of payments imbalance, the non-profit organizations start to sell non-prof...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qvv789 |