In Situ or Cross-Platform Booking? The Influence of Online Hotel Reviews and Price Consciousness
博士 === 國立臺灣科技大學 === 企業管理系 === 104 === In recent years, more and more scholars and Hoteliers are concerned about online hotel reviews. Online hotel reviews play an important role in online booking, because these reviews serve as an online communication tool that highly influences consumers’ demand fo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7269bf |