The Impact of Experiential Marketing on Consumer Satisfaction and Revisit Intention: An examination of Mainland China Tourists
博士 === 國立臺灣科技大學 === 企業管理系 === 104 === Based on information released by the Tourist Bureau, since 2010, the number of Chinese tourists visiting Taiwan already far exceeded those from countries such as Japan. This study adopts an experiential marketing strategy in order to explore the influence of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4am87v |