Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: The Case of Instagram in Indonesia
碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === The rapid spread of social media has brought new ways for marketers to communicate and manage brands online. Celebrity endorsement has been a popular practice in social media, however, what contributes to its effectiveness hasn’t been fully understood. To addres...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60766643024044013329 |