Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: The Case of Instagram in Indonesia
碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === The rapid spread of social media has brought new ways for marketers to communicate and manage brands online. Celebrity endorsement has been a popular practice in social media, however, what contributes to its effectiveness hasn’t been fully understood. To addres...
Main Authors: | Dinna Amelina, 艾巔娜 |
---|---|
Other Authors: | Yu-Qian Zhu |
Format: | Others |
Language: | en_US |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/60766643024044013329 |
Similar Items
-
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
by: Paul Mena, et al.
Published: (2020-06-01) -
Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers
by: Fred, Stephanie
Published: (2015) -
The Instagram News Logic : The Encoding and Decoding of News Credibility on Instagram in the COVID-19 Infodemic in Indonesia
by: Sastrawan, Dewa Ayu Dwi Damaiyanti
Published: (2021) -
The Effects of Source Credibility of Celebrity Endorser and Celebrity Endorser Product Fit on Purchase Intention of Luxury Brand – The Mediating Effect of Endorser’s Persuasiveness
by: 詹侑靜
Published: (2019) -
The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
by: Halimin Herjanto, et al.
Published: (2020-05-01)