Transformation of the brand agent- the case of Astelar International co., Ltd
碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === With the continuously brand innovation, it is getting more and more difficult to win consumers’ loyalty and trust. Meanwhile, due to the mentality of “retail channel is the king”, brand agents face even rigorous challenges in business development. How to succes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59821378425817733853 |