The Influence of Graphic Styles on Human Emotions

博士 === 國立臺灣科技大學 === 設計研究所 === 104 === Products that promote consumer positive emotions can increase purchasing desire. The following emotional effects can also influence consumer recognition and feelings. In the design field, understanding consumer emotions and underlying reasons will help designers...

Full description

Bibliographic Details
Main Authors: Chia-Yin Yu, 余佳穎
Other Authors: Chih-Hsiang Ko
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/73820268531330045179