A Study of Factors Affecting Doctor's Reputation and How Doctor's Reputation is Related to Word of Mouth(WOM)

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === This study discussed the influences of doctors’ service attitude, medical skills, medical ethics on their reputation from the perspective of hospital staffs, including nurses, medical professionals and administrative specialists. In particular, it aims to ex...

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Bibliographic Details
Main Authors: LIANG,YA-RONG, 梁雅蓉
Other Authors: YANG,YUNG-KAI
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/t7f986