The Effect Of Sales Frames on Cost Assignments And the Inaction Inertia
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === Inaction inertia is the phenomenon in which people are less likely to accept a less attractive opportunity after having missed a superior opportunity. Different from previous studies into inaction inertia, this study explores how the frames of the sales pack...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/g6ntf6 |