The Effect of Sales Formats on Comparability And the Inaction Inertia
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === In recent years, businesses often use different promotion tools to draw consumer’s attention and increase their purchase intention. Sales Promotion is an importance issue in marketing area. Based on mental accounting theory, this study explores whether promo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s9h566 |