The Effect of Brand Characteristics on Brand Loyalty: A Study on Cosmetics Products of Women Consumers between Vietnam and Mongolia
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 104 === Cosmetic industry is a lucrative business that progressively attracts more attention from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study brand loyalty in cosmetic products. Brand loyalty is one...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50662778518337185154 |