The Study of the Determinants of Intention to Purchase Paid App
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 104 === This study investigates the case that smart devices users download paid App. Exploring the impact of smart devices users’ core self-evaluation, online consumer conformity, social identity on their positive emotion, the impact of positive emotion on trust, and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90327329101935298623 |