The Study of the Determinants of Intention to Purchase Paid App

• Main Authors: LIU,KANG-PING, 劉康平
• Other Authors: Wu, Jyh-Jeng
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/90327329101935298623

碩士 === 國立聯合大學 === 經營管理學系碩士班 === 104 === This study investigates the case that smart devices users download paid App. Exploring the impact of smart devices users’ core self-evaluation, online consumer conformity, social identity on their positive emotion, the impact of positive emotion on trust, and the impact of trust on intention to purchase paid apps, co-production. In the research methods, this study explores the relationship between core self-evaluations, online consumer conformity, social identity and intention to purchase paid apps, co-production through questionnaire survey method. This study’s questionnaires and data are collected by online-survey. The main objects of this study are smart devices users. The results of this study show that core self-evaluations, online consumer conformity, social identity can positively influence smart devices users’ positive emotion, and positive emotion can positively influence smart devices users’ trust. Finally, trust has an impact on intention to purchase paid apps and co-production.