The Study of the Determinants of Intention to Purchase Paid App
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 104 === This study investigates the case that smart devices users download paid App. Exploring the impact of smart devices users’ core self-evaluation, online consumer conformity, social identity on their positive emotion, the impact of positive emotion on trust, and...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/90327329101935298623 |
id |
ndltd-TW-104NUUM0457009 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-104NUUM04570092017-10-15T04:37:20Z http://ndltd.ncl.edu.tw/handle/90327329101935298623 The Study of the Determinants of Intention to Purchase Paid App 影響App付費下載意圖因素之探討 LIU,KANG-PING 劉康平 碩士 國立聯合大學 經營管理學系碩士班 104 This study investigates the case that smart devices users download paid App. Exploring the impact of smart devices users’ core self-evaluation, online consumer conformity, social identity on their positive emotion, the impact of positive emotion on trust, and the impact of trust on intention to purchase paid apps, co-production. In the research methods, this study explores the relationship between core self-evaluations, online consumer conformity, social identity and intention to purchase paid apps, co-production through questionnaire survey method. This study’s questionnaires and data are collected by online-survey. The main objects of this study are smart devices users. The results of this study show that core self-evaluations, online consumer conformity, social identity can positively influence smart devices users’ positive emotion, and positive emotion can positively influence smart devices users’ trust. Finally, trust has an impact on intention to purchase paid apps and co-production. Wu, Jyh-Jeng 吳志正 2016 學位論文 ; thesis 86 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 104 === This study investigates the case that smart devices users download paid App. Exploring the impact of smart devices users’ core self-evaluation, online consumer conformity, social identity on their positive emotion, the impact of positive emotion on trust, and the impact of trust on intention to purchase paid apps, co-production. In the research methods, this study explores the relationship between core self-evaluations, online consumer conformity, social identity and intention to purchase paid apps, co-production through questionnaire survey method. This study’s questionnaires and data are collected by online-survey. The main objects of this study are smart devices users. The results of this study show that core self-evaluations, online consumer conformity, social identity can positively influence smart devices users’ positive emotion, and positive emotion can positively influence smart devices users’ trust. Finally, trust has an impact on intention to purchase paid apps and co-production.
|
author2 |
Wu, Jyh-Jeng |
author_facet |
Wu, Jyh-Jeng LIU,KANG-PING 劉康平 |
author |
LIU,KANG-PING 劉康平 |
spellingShingle |
LIU,KANG-PING 劉康平 The Study of the Determinants of Intention to Purchase Paid App |
author_sort |
LIU,KANG-PING |
title |
The Study of the Determinants of Intention to Purchase Paid App |
title_short |
The Study of the Determinants of Intention to Purchase Paid App |
title_full |
The Study of the Determinants of Intention to Purchase Paid App |
title_fullStr |
The Study of the Determinants of Intention to Purchase Paid App |
title_full_unstemmed |
The Study of the Determinants of Intention to Purchase Paid App |
title_sort |
study of the determinants of intention to purchase paid app |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/90327329101935298623 |
work_keys_str_mv |
AT liukangping thestudyofthedeterminantsofintentiontopurchasepaidapp AT liúkāngpíng thestudyofthedeterminantsofintentiontopurchasepaidapp AT liukangping yǐngxiǎngappfùfèixiàzàiyìtúyīnsùzhītàntǎo AT liúkāngpíng yǐngxiǎngappfùfèixiàzàiyìtúyīnsùzhītàntǎo AT liukangping studyofthedeterminantsofintentiontopurchasepaidapp AT liúkāngpíng studyofthedeterminantsofintentiontopurchasepaidapp |
_version_ |
1718555349107081216 |