A Purchasing Intention Research on the Effects of Customers’ Perceived Quality and Value Evaluation to Corrugated Toys
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === The purpose of this research is to analysis the effects of customers’ perceived quality and perceived value of corrugated toys on purchase intention. The approach of this research is questionnaire analysis for families with children under 14 years old....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mw2hzd |