A Purchasing Intention Research on the Effects of Customers’ Perceived Quality and Value Evaluation to Corrugated Toys
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === The purpose of this research is to analysis the effects of customers’ perceived quality and perceived value of corrugated toys on purchase intention. The approach of this research is questionnaire analysis for families with children under 14 years old....
Main Authors: | Yi-Chun Lee, 李伊純 |
---|---|
Other Authors: | 張淑貞 |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/mw2hzd |
Similar Items
-
Factors Affecting Parents' Perceived Value and Purchase Intention of Green Toy in Taiwan
by: Chih-ChengHsiao, et al.
Published: (2013) -
The Research of the Purchase Intention of Children 's toys by Interactive Experience
by: LAI,YI-CHUN, et al.
Published: (2017) -
The Research on Customer Perceived Value and Intention of Purchase Behavior for Telecom’s Service
by: Wu Cheng-Syue, et al.
Published: (2010) -
Study on application of structure equation modeling in stroller for customer’s perceived quality and perceived value to purchase intention
by: Chung-Yi Lin, et al.
Published: (2009) -
THE EFFECT OF SERVICE, PRODUCT QUALITY, AND PERCEIVED VALUE ON CUSTOMER PURCHASE INTENTION AND SATISFACTION
by: Dodi Iskandar, et al.
Published: (2015-05-01)