Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === The study explores the effects of glove puppetry fans’ preferences for product characteristics on their purchase intention. Focusing on the product characteristics of glove puppetry, such as “narrative plot,” “audio and visual effects,” “characterization...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49j4pb |