Investigating Factors that Influence Purchase Intention of iPhone: A Case Study in Vietnam
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === In recent years, the global smartphone market in general and in Vietnam in particular have had lots of fluctuations with the fierce competition among brands. According to the latest report published by the International Data Corporation (IDC), the amount...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/khfpv4 |