THE INFLUENCE OF CULTURE AND CREATIVE PRODUCT COGNITION , PERCEIVED VALUE,INVOLVEMENT ON PURCHASE INTENTION
碩士 === 亞東技術學院 === 運籌管理研究所 === 104 === Abstract Cultural and Creative industries are one of the major industries to develop in Taiwan. Those industries can offer potential benefits to emerging economies. Due to the stage of the industry development, consumer perceived the culture product cognition, v...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4cugy9 |