The relationship between consumers’ perceived value in companies’ negative events on their perceived betrayal
碩士 === 中國文化大學 === 國際貿易學系 === 104 === The companies’ negative events often make enterprise hurt on her brand, image and product. According to the research of interpersonal relationships, the generation of a sense of betrayal is due to the interactive behavior between consumers and sellers. Beside...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zc92as |