The Effect of Creative Awards of Taiwanese Movies on Audiences’ Consumptive Intention – Perceived Quality as a Mediator
碩士 === 中國文化大學 === 新聞學系 === 104 === Film industry, as the leading role of culture creative industry, takes creativity as its core value and has four types of creative clusters, including the dramatic, the visual, the technical, and the musical awards (Simonton, 2011). Austin (1989) offers “propositio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cz7487 |