A study on the operational strategy of native advertisement：Taking Yahoo! Inc. as an example
碩士 === 中國文化大學 === 新聞學系 === 104 === At the rapid changes in technology today, types of communications media have been becoming diversified and decentralized. Besides that, it seems that there is now a real alternative to advertising communication of the mass media. When mobile devices and the Inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ezqu3t |