A study on the operational strategy of native advertisement:Taking Yahoo! Inc. as an example
碩士 === 中國文化大學 === 新聞學系 === 104 === At the rapid changes in technology today, types of communications media have been becoming diversified and decentralized. Besides that, it seems that there is now a real alternative to advertising communication of the mass media. When mobile devices and the Inter...
Main Authors: | YEH-YU-LIN, 葉俞璘 |
---|---|
Other Authors: | HSU-CHEN-HSING |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ezqu3t |
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