The Influence of Attitude, Control On Availability, Subjective Norm and Green Trust On Young Taiwanese Consumers’ Ecological Fashion Purchase Intention
碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 104 === The goal of this paper aims to identify variables that influence young Taiwanese consumer’s purchase intention of ecological fashion based on the theory of planned behaviour (TPB). In this study, the questionnaire survey was conducted using, we collect the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uyczh8 |